Research
September 23, 2010
By Peter Finocchiaro
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
{"ct":"fQ6yCePtS1pNp0VdaFijDK\/OMftGc4MTLFbgzHTIZqvP9piqP+F6psVJ\/8fAAQwudZkJXoBW\/xFXYdIrymm2RlHxbBric9Cj4Bij3ymQrg4AzDqehdvUtlw+vAJ3UeoD190GXtPivfkKtDOXlNtARbA4c3tqmtDTf\/t1dlb9He6fg5i3TP4uBLNsZMkb3LmVti2C2L14ADPUdHFMixSPsJFiBwbxUATKFOT8edoIpFBKi50TLjO0GI4a5QkNPQsApAPxRpoQjk1xGYnPTZ883DZzQE8SXkszmlywqBqmgtp2DtmUakl96QrsUbvhxd49BwkvTHyN+avmAy3wlCNxYRRoB+mZyrSYMrfECIrN+IavU+i5sDzNFNfE5bR\/2yj8KxMSfegHGIMUuwODM156AXH6X3pMAR0oQrOHowRQS7aT7VYqmYyl\/cWz16M2omNr9G\/resrvBdmkAycc7YS8ANIjTiwqaHadBAJrsOit\/EovgC2mgk8o0fetfJccLibc\/H900b06syhoxzc6BDPXvs3SGl8zU1sY4h57U+TxsjtUiHIuj7bZKsWSoc\/+kLSH\/phDte4cC9Ye7laaNMwQ39OST2f3fGXryjHgjCdjfseMqUneruwbcsa+dwAjOtNPzebjNPhTemfSukc344zpPDS2jgBbokCyLpAR1\/AdB\/WCmejhjs8cYLV63qzC+L\/GGu6YBwHY7FEj6z02zMeGZSv+JF67+laLcdjHddtYA7\/v1BVMSduFCAKZg+o0BKTU1F\/QV\/96SaPQaxEsD20OQ4kGOEmAsOS8S0l9gTzRqa7NWSrCZCfjkQqTtOa8320gWqX77MeGQYPxmyHx3c8VgW+NtKnP1Y0dz3t9L4\/1pS5fIPiY6n8KI0Pj1LvPNsDnVGoj7w9fUVb6zFD9egPMsvxpbEN6QpVhD+ei7LF38YozeZHkZN8jqpdD\/PXOOa32viyMwq+b4guu6oeI12v9CLHviPxD9YkFMrCa2K9M0fhuuD1dr+rah1m+1rVK9aSNkpxzSyABriMYdR+6sZJHX9lJT5XvOhIrtdLqIkpwIDAZWiIzAIp7C\/YyViq2zNeedaxUycdpN3L0hOspvNxnm5aVG1Gio+1vAB1\/uBOPx30rLlKvQjrKHAGM7gr1DaUXKNM0y8Sw+l36SXCIzy28rXnJIKxnbaCJRnKYdGO8Uh2UvcvdbxI4bkRt1+DlagYO1egooPSmUkoLuqPGyzwAtIDWP0HV9JWH8OOITi8K7Y4FwRVMCE99o2ZxAkr2o9DI\/\/lWV756qYX1n7KGRvMgP2fDMrEHjrynQCG2wMLVdUV4tmNBf5C2DNBryN0kieZ+cwigdZny1BuWZKTAw52q9xU7WUmrZROYlIj\/mr8F5PuWWBmA+DEkbrtA8nxeDQOQA\/zVnojdt+Kl2oTLcQUaWsMW+F39zt6M60+WPA+66KdqHtgajylzcXUTuLJ0ekWzxP1IO0QlUlbI1OpoRnOWHQaBcp3alOt2XlHMdYF2ZEiVIo4\/Q6ekcGFQ\/nHxWQQaCi4WDFRyZkI\/mPk2RlCJMmlznAxYpAxA3QuEGVLBv2o19\/F3CgiFRlAl537NuO1JFH6HK7UH1DTjXueiF2Gf+GzzDO4l7OiyXffl7svv0G+8NPdekRSUjHUwjfFomfqlM++4VPr7vwVHofM\/kIhKM1QtxKXeHY09FCj6k0WwViEj7zeLIKMWcRqw3+5Gros3NOtCNO1cQY7ds3sdBKp23hd0RtxojhezIh6E9NujV8Xd0pgi2bXy0R4ryKCdJwDTV0FCZGJwnqNJOZg3G32ceEhc+oh4Q6vkUI0aQOlu8A3wiX\/8TpDt3dEMhbOYSM7i70rTQQvaqr9\/ZE1oAXYX97vAwYys8D2JH+P\/YsyqFEKPQk6bQ6wTynieEivN1ZMvECA0wC3VEeh+go2tlYKFAllzlMzIxXU8tquYZwFjOE7ftjofl8IpKZ3ZCTt1WEz6KVI47w+oAStqGg\/z\/9g34PYXv9IVTwuy0S99b0PQc64gqtNDdDjXeR9M0+Z0kyt0WSu7m5oYUQumj8WjCPxLzVwZCAcOwYDZU5F8MXmcOmyN0cTuTYZUlQ49aUCsHpYN89iaSeKfGTNyicLrStuFjsUPMiCkbsTop+RCBXPKQqzh6OfIeDGyoUam8nlOrPaDa9P0iIaQrls96vy+DETUUqx8wKlvPm+1DYzg4WJ5aSMDaG12Or9MEl2+ZxfCNT\/3\/6vPZln7MSwX7fOQ9spAmZz\/KDesoZM+dwj7IFdlFatQu8fzdLld87HYXo0Bz6TCw2idNeYX6IukV2ZHo+DWSVViqfFkDsr6NHDQ1zWu\/RrdAg8QlzstgI6YXv4TKqK8aulupXgn9wZxdLu0aFK+FA2ZJwY75p731BWA2olRM+gpm67IzOth06DAUY7U2inNYt6ZUTi7jTDkDDtMr\/7tWJy9OaYnhEHyYF8TU9kEWZCjak0iuRe3RTt7PwKq+mZ3tZL0ASCKv0FDX8W\/CCNtZPpEuiYqwYfFDNdyu3s4ZjDN16LxslhQei\/6XOkvw1IJ0h3QoDP5yeEj+C9fQnpLuWlpGYAvYcO8W60l8aCRPHGm6TkcK9io\/s7FONGQya87QUuU8NRvOsaDu9zTDxcbNUO1Z8d+jH8U7NjfRghRE1VWZboN3WD+LpXu1IqnWI6AMs7qC+mYnCAe+ggYMdkj3Cto6dq7GNZ3sOexnoUDGxGNyQ0iatO+YqSOwSjaJSbgJqKIhFqi9cCFsT3anXzQJp6+Ign4yuGu8LaoAvR\/rL281vUzYRhZbQUBdPE2Y3a\/39Li17zRs0UYrZGtFTzLgiViChDFh+VUNc3VwrYWSJRg97hyVZ70hrH8JYRbnDMhMKb4CV3tM5H9nrGqJqa8K5o0G0DC4iiDWrhzhShOH6hbU\/zRix+nM8j896VA8SXCyLp2j218tl+oWcD\/7FUghvfWsrCwYy1xlfs55VhhOxkXg1z40pE9078e3EaAkzwhhbk6v8PV+CEShAqoROCF2WHvmfSDBtpy1BgAZ8mv7Nkl0jk7zOjmivg1PXOGBPFhYyoe4peAxi5S6LjRe3cV42iF\/ZfEuk+i79nbWBQZaLHbwgv9vbJP57iZ7FYPACKJwhSshWNFswBjRimxKdzF0i36245sruf0n2gQKtftQdPluuaD6ALN+1a\/W\/3EkB\/Nqip7nm\/5EHDmhOpRfCY6u2WLy\/ZvAR4T\/zu8fTaKhT5ZMJIXS9nnrinrfqKIyWx1PE3gTEGD0GLKqL66lI63QYPcnDvTVbwQrhiISbLA7CGwIwVgH8HzbpSmy9b5r4aaGgYblsgvMLnkqDBPzus0OkXsXdF8PzCO+a5CHIxujtvQpdh3mpCj3LOJbmku22+\/\/Qqjg+6e0nyRoc4MYMqXN1wHsNOS3gA9nu7Q+VFZCOhLr\/s50vGOV17qC93ROqiNPbTOzmHOPTHHjJh2xJT4YLyY7Tyd3z\/4dpauLDos2HdIXg5ghlYzZXlSyi8fHCENQ7CrOIK8to0Avp9HDEdNIkWiGN+fo9SmfVlytxAJ1gDmXe1Ye1ZjwKx+QJSY+jL97Dj+Xop9eJT1oqO\/VV9\/uRy4zdWC5IsZUnmqs1tTDuFuz0aKMSryHxAFqHxy1GOD4IZ9qVH76qbKpvyBvC1mo05J4xj6\/Mn0Cn9HNGY50nGeU0nqeFfl1wrIggL\/xopOGyXnKgcmE\/rC2ijfsAifDZ\/0pMQ+GrisFlwW47abmbn2htslGny8s3vZSaYYqfbuIObY2hyY1vI7cldIaDdp+i8rIC33YyzZk1fioyOLNb3ADnywRGflptzSgBDQIxErvUZAJpU+eFY7F48oaoK6zEpOwR84LTRelgBTxdFI2fdoQ6dN64jaNzc3mTSurx9mKcnDfcxYM7rJD6em2T0zs1gKF32U1YxKuLpE7fehyDO2n5MdkoqdymkP9P0VnC+efrRMWbn95kZrSLwvFt8gBZShKXJRZ+XT+Y+94GuFUvb4dhauSEEs5IlWaY5uGwZbQmXkMS7JRLdWC+poxQZ0KsRJba0jz+zwVd9lCcP7vv1bCsggn1G1kXBZsWy43psUokwhMBGYqf634F6e\/ZNMUgc2ouL00rlkgBLyPsXeGJMv8JFgrUfj1MwRF+0fdLbuk3RBCVhgeWcBeIZidFVwzAw8Ur+znU+YCagx87FKM5T\/X5NWZmAv1amHMYY+n9S2qmEe4lcjx0hEYL\/xIrQCMHzNugZ2Vwpt5ticCN+Bh5r\/IQROvM636HKyX9QVcJrsobr3s2ub2yLXAMOqgnh4s0YH5hqP14+SOh7\/wewfwATUC9RwJhjRO1tUDxtiKO5L+mhcZgn4Axu9xRFJ\/NABnW9ijOPo6ZC4f2v6C23QA1VBXB1dM7mn5\/cKuCwcXx2JluU6tO\/VlitG0S6SJ36Sc9AbbSJvrjAhvrHT1jzFnbnN3a1ovDyw3c7nPc2HPn6vi5k8JLNyEZNbTIHhe2eYIhsIuXcx2mx2ezyVT3o5sCKePSQay\/pNvT4NejcMjG0TmxXy70dQINXTwvXqJLkLNB4wCXiNVQcYokVDgaWaMKPuhUH87d97DSd\/yNIa9veuDx1lT1duYrgcx+WNHR0um\/O\/Gg+a0kipClaAQC8xy2Dq6R2DZ5m\/2FGNznvGSxkZYJTv438cL6fWBn8LfN03f5C6oAE\/6acdXpJWi6xxXI6MTp+ttCBXR62MMsFqaqaBv1PD1AbMdCnc5aNR3cDBMBogfj3oGBlSCvXoePOuX5rGKcqkLDLbqY5bsypOxZB6YXqwWZE6AK03D1cbPpBz81oDT+pkH6SUOtG+MJ8qhf6jidbLC2WWYKw+JPgkYQBR6uPUOnT6k0L+Fs8WW7PuvmBs3gcjUFHqTv\/UT893iBxXl4KzQjfd5qqOuzsSVk1ZLF7b7dOs3ynkIt2NT3UFm3CyJM+ev9UBPZ71lVaSQJsRLS0PzdPJX9VuJZcCXesbQlmgHHUwP2DI5TRBVBvNwe+YuzZz1edmDdEIUvNKAhedy+MIOTDFtCVNT7yyJW1uABhFPA2mA6Wi2SMvxCRuSk81LceEEE1dOIpLYcCmEH612JliEDqX9n4HSm37T7kf6Geszx+8\/6WyzhCZIQVxf+MHPON+GpiyhR3Du4S6I5Ouv0EPP6oWw4fpTGpfqwTnVFu202fOtwfYqBSMpCd+Lp2ItlPr7YqfD4aHtHLdhVu3oFJd11u\/tTcUSxMMC0R2cdNSAHDwAYQDOKz7mAcfrevNuy2HxYkTzGxjng3fQyJcWTf29LYrnozP5P\/5fp+6BlUhw9ikCsP9noiT5Uhqpenk\/ig9TkBGaF1Eix9MS8TofVwjqo6YLW5yHhmHu5Lk7umcNtTRU7ukXlZZYvGduAxU70AjKNj9DiTTkF1nTU8y4qw2\/l+pyzAM1ZWDymJHS9bseGIuNACvRoLwEt88S4SL1BOZnSNRuT3Vqdnz0PEvO7SVQe6luKfeSLaILPHWtlBWYf15VNojNUUCo+dgbfeLKQWrna34Udfao9u2inGjQkjTi0+mgIY0Oa5m82wDjBHpPViOGJmxP2IN8KIF+26UeONBfNcJYBjyH+Izy79+rQHz64ESRN9uSTeOUEOXn1oMKi9oPmXHP3rQQOjQccaIPE4ZeX+HvhcfFYuP4Y7pFo9yiNuJeJhhKYyuz5lc1ntR0SV9LweHHlTDbjsd6vJ7x\/EH63I1J8Aos7MT9MHdtZfATgUUlsqD9D5zBKdAur\/MG2oriv1x2Im6jhjgsbGydLgaa7fy5M7+EMjL+0lyWnp3fjfR49vaIMs2om7RTuxtZFdk9HBMHYHcf6SohSQmjfAO7Q82vFx63xKUXOwYdA6gs76psKHpZCSe5S968jJskBAa51OC+wnswzF3jNaXNfeSqoA\/dBmusjazu42xNBXzGu1dpQ55mw8aPWDps9hDdsrIfVEFty1eMCDDwtTQ+H4xH3Y2fwa92u7uvcDymMvk8KHjCFENguc7xnPQP8R7AVTrsJXaj94hd+KRXyqH8vxvnotrOW87UycbJMFT5i4kEEjAn3n1NJLzDKEiwZpswl1\/NbTQtNreqq7q+PVD5hkPpXcBCyEVcACo69RaMWm8q\/AN6jZ97cUkvZC81g+jeCCbfw1nSodU34PA1QSzRslZ4Vy4b9rQ7rQVPPWxlwXkeE+Y\/1QjUhaoBY557k2+7SYSOwn\/\/rP47zGVf+AVOusl4Aayj679X4A4Nw3PjAcpG7LF6ZZILxmonKshHE2lm7ixhRLeDNs4rC9PY1kmLA7VhUYalrSXr42FPQEM7DldbF+rHiH1UCF4uVN7S\/qFaWoMkSqWbKfgG3FFqdxcZ92iohNBJsmAwP3xud+\/LBRWN3UA0GpYEkSqpmgUlzk7gtLx2Gw9Y4PE2QY\/eMmBcnjKzuCtlOKi7whCzc7UlS3ceAID8gxX2UgmlpOy1Ofv4Sq+lZh\/tnnHXAOg6D1V0uqcpVoXsBL2zxY5dTMpRYbg4iw9132m34PbrX2wGk5jLODuHUGj80kKA5sJ8p\/sM\/v5\/K5vgkMji35Qqf95Wf0Q8ZIy8uJiARCM85B4yOyFXow5gucwt8fjFXIciQDAdIh8hKFJZq7mEGb5WGc+27ZQwLSjZFQ7TvHFmyBoOhBbE+gnQPoizWktORo5FfqCGu3X7j2jb08xn8jnB5TzERL7hNjiIbW7Tdg1MgsGbvyoAq8C1esBJ5AWS5aDlcD4CQY83gZfYrzcAGDjKR5y5K312eoeGe\/c6dPCnckhWJLNXM2iqEXYr1OHSNJ1VFYW5UFbzugF0Nat2jr8vWPzmhwHCEL1MKtsgaJlFAPXvvx1E4UQjCZLAMZszJkqZJgO+fUDWWEQyOoi7DToOELbr4F64u2pafx5CaENufSkqv34C17HF3tCZgjsy6hF+YHnEtKIZMBJg9M5N4luWQOVv90YDtgGgvkdO5IFbQALGyalOijy0Sw1Tg1x5jyGuakoGqebpOuWYZ5BVU0\/ktJiyV46ZVxXgckT4jGtIo6lvI3gNfnc3foXl4MG6APlWDRCLjf1AnP3tYblf91JV+LCKKXVoNoMep5YCl8D4LsTbfigj+uecigsi1AxeNVtL\/hXoz9FOcDOqWt3NoO1FhhjfWwXkOqyFjOYenBmTSWBsLUE84uPPNloklUk7PzsFRocpSDOAHMDDzOhMDgD0gKAoFgN5yy9LDwAo1toSk8f9aG5cGK\/69N6SycV5ahJL7He8omYepcEDUb\/sJTGkKIrCSxSZBjmUdHwUndfs\/qz3Fqw5QAg3eBjyz6j3F8sSD4aEsnW0D7UwoDSpK0F0hn9Mr7+8eiKo2y8tg97mB1RkEUe2oZy4iNapbCpg71HBMhYKosjNguBFeNeFmqiQM6GrbfioxH6Cqrqq0vYAndFjPjIu7zNJEW69l8xmnl3hAJELO36sPVmfp7khqu9nExQZDFvi6hXnkedIAnSkKnPuPC\/KFzda4wQMRlUyvgdO34DnoTjKBLHwHVuXxfeLxaPEqSl7b3+edZWUH08+aoDWcYjZ9q3qmNCVDaKuGvnwg==","iv":"991ea8169135e5597ba51f5bda6ca5eb","s":"ad59b45b178c7b5f"}
Share your thoughts. Click here