Research
September 23, 2010
By Peter Finocchiaro
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
{"ct":"0XLvAa7T3OEtBAV98sXT0dbFUlPZav8khls1GWB8d9bzgSCuJcNwZVciVkAl4uGqx+CN0Ucv+TWDFFFpxxbisKUJycxQtnlnT+HU+utaSqpGEm3zbRczuNYmOF0ShdoNYbwAevDQv8ppmGmroLrHJLrvGx7OgQBYBBbhU4xwaM4\/CByBJVQ7pmuMP68qMNbSJo5gWmUg5M1mAXNP8eA7BqtcpX65vnV5f3ToTjSO9z4OeJKwcmc0+ceHPxA9TiKWtduqiowsqWFCceDKlFmffW1h+RUTuUS57a6mHb8wMacOtuVOmpVRrnDF00spsiBhVpvPnv7AdwqurZUnhz7Wg3n5K5g3MXfQXVOddf5lfd+5mdf5GIDEm3cT65+sNMghTpZttB5uxMXw7jj9htzhry\/3bYTTtEUlWzS9OT\/KkFEwmSCr+AtnvJAt5k2xjxHcikRmyY21KlVuDCjD49YJRDJ3vVUeEAv56Z1EK4RTZQpR+CcSoq8T\/bMNWMTfCDOb8N95J1bIjGC2gs66lrN5LnhlLk\/656gsdIOv1XHw7ik8qHq+VQrIItPhmkJPGSD+U3z5XYr8f0eH+Gp1dgeQDheb7HZAx6ETodtfH2WOfjDBEDP+vsgzXhVjwRWmnJfYJvLAPHimuySpyc7XDrqc05Up9jXh+gwrhCoOpzb8V1QV9nxQ6UPMtQ1dcs+Pw8ih5uzZi3QwxsNPa7in8ICX3QdcQ2dkjdWo0BAzMPc6nHWBPWuAc+j8WA8Y85JPMz5sjr7vY191XuhLMbx6ny4OAbgz\/obmhZVwoUf09jbLaqO3cBi7prQV0DXvyU5oTexNXk5DG0BDwTT\/tVqj4nbVURRJeE8eurcP0mQuMazBIK2LA2QO\/pGqz9R5oXoiibxWaN0CiiL+WIwMJ+OvY01j8Rso9F0gzN9Al25dmBlt7MC1CBvQDlw89AnaKodUwO0SyQIPkeCeLKIWhcdBgwnXr2L3BummGxNtqVLt85REQXGsgviB4kXUWOCh1HeKNCHyDc0u2E1vZpIxDDXyEMzuOvlN6++wS9JLK8BRst9MlvX3ZmkF9IXzrL\/W2S+dOJ90YYSyTESBT+l+DOurJOMUdIqI+zB\/KQTZ87Rna7sQeNgMP+E37d88cvD36I90JpGa6OdzYSZej4LUzuI+0uSNhbS2Op+69tWI6U\/pqQTKLsnu2XNLA\/+gvZ6pBxZR\/JSWeGOmEMWf+Yd5HKEryXFzeYRAT4P5SVlxWh7jdCCqUYXzxtBLtwvw3J9CWQqj+cvOi4d1HRDBe3r1QkHRcRup8fK57\/lS9qU6m\/HDXGn4SvdKgxfFKZKUz4UO\/42xSVNEbuhEapE5eh96klx3dPWSWRn7ULjoz\/Md1Wu4QJs3ii7fls3nTCi80ChdcEDh2wUj9lPugNmz2DYMfxaBFyg4EFlvogbYKOKj2V\/s\/0mbUNGwBmbDYh73qwN9jR5dd5EnWUbR4jl1vq+isk+KtikfUZ\/5zsBC+KhWqPThBUmunPTaUlAyL7Qpp2H\/+jK1qkNS0nEajZEVhuXfJtxkrul7N8zbZjBGGmO4323OJtFXiTUN02fF9XcgSFozBP4+WymZjAV7wbDpSB6xZz+nx9j8VcK4BMI8ze9daaYW8qpvQg\/Z5bvXKUz+p\/QCetlyNTXO9oklVSsVwrP1KHm\/9D1hDuOFgIX6MmNZLzeWKHkdCVXtlBWBKyEerpbTe7kIz7KYx7ikd5VVbqlNhkjvyWgGIsyr\/jGJ7tuES\/1xYaD4jUXJIaujF8VHp9RkbjO89eyLh06QRQlNVZ3nXpowxRhS3dpdIVhM4Uj71lNI6V3c1a5c8PIyPh+LPyOGamxBR812YJvILApq9FjMaN9sqOqAq9jOYo0qCO9YQFDphH76qQl0FNfB7gq9S19NJ6e8PRzLLDWQet8J4TOjs4qA\/c\/F5h0uL2UtoPMWMM4h3fc1REapg5GQanncjxzWP68l+n\/5bu23THcOOF9jr2lqpfxygHRgJPiNx1zozX8L1AwDziAZ2oDw6Z10hr\/cvhPS8HQ73sAsH5E1Ld94eR9B4Hljgxfm16I8OqYQfvI2woS63DQwIKcJ5v\/rE8NeDfXHDsnXOF+yHgIKbttatkRlbQxb18RMfIYP4n+xoOv0g2mVVzCeR8ZXALOwlWygJMjJhnKu1Cs79VvL+7R5zfWqVpeWQFn6Ewxh77RIz7pul7dKGRIYbo4LWBlvKAzFF1sgVi6CIUGz+AYy1u9VU7DEVwTUF8GGKCoFCD4fyfKxeR1NZAKFtsliWQ4\/YCCEjKGjupE+iZFII8Vo17FDsY97PJRJ4h8x\/kBuKbZ8e6+VDGETiUCBuqFLDYLpDeqFYkf3b1Q1pphvpk27gfBE\/uy1AhXTS7rZh2tf2gaw6XJc22FXN+AMkeYRoTIoNPghZLIttIMe5NBsXaO1tIwXmLLQhlMW3btUQpMCMJeqXaLKrjgLmgh\/hoXqAcghslvLRxP7HuV0kNfFDKVSJIeyoA3L1jRFP7D\/GtC88KXAxGtsPe\/12iDgbVhY\/9V4niP\/FAEq4cvDYC5V\/O66AkA7AO\/+Va\/o4oF\/OWXbrdrfQWKCSNQqeMrGdghim9vG7+gjuh6MG1p9gHeGZLn9gc6VryKfhg\/6yEceVRC6pp7PQHnCiAmuGDhPI7iUaLB1KocU3MhUXA9UVFIQdwwsS2Ywyz1yf11YQYYUXhGefZhb8wP+fY59tjqfcUzt6+pzubfn+SXvnaMuDnOIOJNAvEMbfezzKXwqBuaLYL0maQjdT4rcBHeYNQ3MZNfpJJdZl\/NEhcVXJFtPPiLz4Hu4JbhC9M7jsXcbkdAemfrXxZ+JZM\/quMNi4HH6ADerR95dMtuvxNnxCW9a7tH\/\/YgVWjCG9I1d59pLstBBlcZc6ol8W0KQpmLEN7MFZ38wAiS5K3mEVTJKnhtvXyOlLO9aHC70FAvfHqzkiNiff8BvxwABgMCvBFmG5Bzx0UqqCzOJTiavf4uekeZaXvRADnKpQUxQjRXeHMYe5zuJVCzDXj3ktfXtPBc75Ruh0PfIocTnmTWMlQkxpp1QVXoDhi4fxMC4rlx0ctBkcJ5v8M2QqpA8NOf0nG+HIzyTZ6LvpQi5hEQLDXYierwIu4Rrocay3CoVSGXNUsLcUNLd9agMmKZfhL2kI4z9RAhbBkgmhIF9p4O8fzaaB7BkCNaELe3896eLAcV9B+WT21I53PzcmO5mVqh6R5phuiAtYdgoQc53e1Oa+\/xb52q4fZwUMG8jcdsgiHVQLZupCwWoqbKkc+YBz\/mEoBuZpapMQFeV6b68JTU1C6ClB9FUZIn0lYq8Aw1o1fAkALDtY+W9+Z\/zim6SF0PICmh+aO8+WlI47YY5H\/lXKT9PCzSf8LcIz+1tSP24FBYT8vTrBnd49ezlGMznu+eYjJX30f152O54lzeX9qkWEX+k6WWkUIaAghn7XuNvURjnlA9RktCsdnbSiyCgokjltYYu1Z7mOjzktskTLOw6wh2FadZofHKdOupvbyikegZeCUSC\/6bPtgdmaKTTaeUznQgKTLhOYVkYHVM1O2Guo8n7R\/8xwAIdgEYjGHvRsD3etHiEoWEGVJGOoL3Zu1gLcv3xcYmVG4XtSBFwf21ag4YBiKFX8U7\/Cn2q2cpKdafUPZDW67pFkHufWmc8hYps2hVxLkL7xMzhb1tmjdSVq6VDASVC0cdjipxtcCBrkS4sbWMI3b5xbF25dkN3VQOE2LpjPi544J4m1j092biC+kNcrBerquaQ4ejmVG2vT8HJ+V46j+RMgeJLhPDT2gTDLx666TwLhmrwXiADIz\/pDWb0xMHtThLZYMaGwIiK\/5vig2izGT3sdsy57kJ9VUOu7EL5vhPhUjTqkUJ9OFjUY\/PpA50Mi06AKVnQvZlideLuohgeaU4aV3Nc8GWVs4\/1PaPB+NPo0\/baZH4HB9c8sUMilDM4ROptza5gY+HmF5Vn+kWWbw7Zj26lQdAG\/sO8\/gepRysLmZ4hNWi407eYntQuz6yHid1PzuGUXH8c2+yOpEOZ8+cKI+N0vFElCci1322\/7CgVQva9ddXqobLjHvfrkmS6jhAeGDukmpelN7g3aZURRKpCLd9E4AQyUuR43K7p268ACWkn5KTauecMR76RkDTAEct6S+KX\/HQx4rv4BoageWRJveZNqd7UuQurMTve8k+dEo8PftbYKx1SXAdnF6ll3Vzu39Me85K0XVlIwDanZ14NBsz1jsp7\/0pHdKMnRDgqJUU0490Pb4fEkvmg5BiVJpxozDvvCpy9H0z3R8d87X32gRlszNC54ruaG1xyEnOkAwgJzQaf804Tk9KxsoiHaRFnZSxCqNZButAmbG22p2twLQ8di6f0n1kNGtMWJwYNU56tmDkssC0sEPdr11zIn+HMhI98XmC0i+tSNADnYaXkE6hxjG+Q8SX4V3kN3Gkf1AH+l1yKNJo7gCwJlmxyjo\/ZmE5eye2q2drCmvX9VoAk23TTfmA2WhSn2eolBp4cBB60JS+4+IsCUvvaZwRrmZDHrtJtI+PT0cvEciadzCLYZzo7V838SI0AvF9a7Xh\/AuoL2Egc+D469F6thXwKs7NnfpyCqxQ+PlOW76mK5Lu7IY\/9+WBvLZPqPKb5Cjy5H56UCo\/ySyHpwe9Lbn4e0GxxWbBcOCz3hkzRNT9LP+VtLPqe0PYDVIBQinwxaWdRKAH8XwpdQEYHVXWG4OIDOJhpwP5\/4dSzUcganv+b4UyP39qesKYYI+AYH7PP0mhki0DylNUvZxtZO4Ju1Ry8cfZ2oEVfr2KociEmcMmCAwzVZDbwiWfKofb9OkAtBZpjWLi3oco3A4PsZuk8gFxK7aCuJPbZnUumViSQGu5WQioiqAlTF\/IapB6ONOwZ6PC\/BxQfhZ+coDkdDhvBp8PdMNMqKEQepDrOc1qX5kcuF1DNBCSA1J1pUgBOoiBdim2ALvLy\/5qKFG3o7iKw7BpxXQtrls\/PN+GIbjjbzoxz5Cvh9oNorFNDb0FbWxjkfDfmGkRkNcy87sqPHmdIA1lwhfYBh3SgSNWa9sjogZfS6yCExLVZYZpHYMYSwfu4v5wKRtiGT6id6\/SXSj+VkIsdLhUdsZfphnfC3e5IICVo3nx3Xt4l9TREY0mm4yTQfx2+Gfqq3tOLDnSQQMmsO+ucIoyBfeOq4sC48IbUyKPwTFOC2L9KRUxJD9uixX4UgXa0t7bZgwSn0W2Ci0pb+ESRW9VjA4t1btV\/v4M3B3aP\/c6wnqk6\/l0xlrRjjJHA+kW9Y7ywNNa\/mg4iNjimeg1OLb7K+Y+DWwVY3TcRM5zVmShPW3INokG6JjgQFrjpFPdS8LGq2eMoTwAfGkIrLlhJt9zu7zzzhsJhosKMOMkrpGv3rm7MIA7O\/FdZmtcbXaKSHhWkGCOdCyDgXvc5aQhRuKvE7s2j+6O4MGkO0+oIBQTmJF0Tt6C\/PFVsxrXw9TMGkwal1CAjyAx+pJGp7PxM9scYH2X3j5+kuHqdq11WozwP6EITvhorJ7d9GanoZ7YkP7NA2ugjGvEqbSUECVUVH6ZnKRzf5pNNYip45W23PE9fLXwtuQdytPEIpw64fcNOvwqCT+XP6+MFQjKyIySGjAVJ7roO9SvsrNo87vGYZbtDeNcub6um+n3kK\/F\/ykM95Z2a2xxQmg5W7wISotCTEkU0LRMvdzonMww32UFySi98BwHFjTAWWkVlk4MyQzSzlKSIs8ejly0d2TgU+l5X46p2npN\/0pzebcgFpEKp3OCvN0BAxYCoJSNvVF8jxdSU2BU6KvRFwnzBnfErxPuyggBVr0yz6hSXRqXGhRhcg60K4f+ykBG3oWcv1a\/pkzLoSD6GzNmTApZQj+pwzAlv7jqKHEfXQz+XiPPAhZPkz1OF+JU+LkoSfNwfNbyt+J348dvcSuNZnPpQjnmIxav7A01lpE5rX+R5yVpepugO3JJwHH51AmI70hcv4arNnaYQJrW4mLvhDd9pkOif1rxlNvVhNKcrDBPsC6tfc+3GdrG0T+3yDF75QjRtaE0bsPjOvuozkutYnLpJjuebZe\/plJOk\/+VDMIRLmwAyuLH4Zni4caxdtFl4G5KGO4NMqdnSXgyO6px193j3QmTt7sG7eVlp2Yv2K2oGOOLTUUdGVYylqFHpEVn6d03qBsXJdX4\/3fc9oPJTSyjfwl2TzFXyRJAFHFbimAwPHRN33qFLwF7vgyPDV9qEBYP6DVj5X83np+DZmbYz9zgbplCE6UwXlcZUyZkHCkp0ybWrOHcvsnjlrquJ23sehe20TJx2GvZoTPSzWIbJFp0p923rPUw5Msk3R40Y5L0PhHPsLsVRShQv0j63TaNl4mSxYnysubI\/33MNpDOwCwASkn\/2t7BruEAh+KbzDOZCtZMJHbaeuvsZHi3a1WmjVzhHtoRo\/rEdXk0OsMRI7QEcAprc2inS81rgYOx0vTxHDtqRN0iIlDNLzdGyZNlxxyHBiUyOgxJZJ9IxLdoLDnvII+F\/rEGrtsUNyN0oVFm3F87tsuP1a2wKTcoDFicfRBIosCnnhwGvjEDd6LLddYMAERyAY4an72CgDVplw4LEm16+7Y2BdBH3c\/C41p01q2l45NEXklYvut4xFa3dFT+DV09LGJLaLVJpQ5X7rIMne9p238aicfupTh4tQoWwBCRKmYkhL4lRKuGj2e\/Isi7uoGkPZi6h6vkuZWfBbbmApvrMTmQUdq5wuOzDGQEDHCBQ4a3tTDd27ZTYirI+t+3l\/zkAQzKd2O4SnajTuGqltLAXXQU7c0GRAcNhxS6WW3BZF7Y33o4BjJ\/4kVP3WyzHb8aQVaHLnPGlZy4Bd8UiBOgjHS2FsXrAaT8zfv\/mzyncOpCRmD+KQxHS2R7LNRGJb\/BkPOFmaSne0Mmx4n5n5aLAQKybKMvSUqYnLIS+fA+YpXD2M2gIbN3x3cjmmVXoFvoXEzBeHK8xVy1RS8fs2NHwwvhFF\/Ii62tJrl2ndwKIQCeNVeVsE+a2gr3kYep1V4g+AGM0vhDUq70cx1zW9QIYsr9Vi3AiK+RkJb4rjNHfi\/5DYMU5yJ1l7tnEXfS76PbjNrnCg8F+1MgZjcaoZXzKIgMGnKvx\/VNQrk\/YNMLnilpk15lYI6J0sTkM5LhL834P+XPHzoZS5HE0UjEo23S\/GfKEhGHbgZDIRGI8Shjzy77AG0XEnyDvm70\/2ZaiuLBBIij+dCVQu9ug4vAUaKengn4SKueivWELKyHuAphF1VrdUr6g3HhF88kJVsjDcc+U4IcyhXDFSQ9q+urmhYQ9xtPHNudRHvb8T85mjWUTLWsSGE6azG5uNuj1KlmaWqwXw6w73QjGVYyUHNB2jF5fzqpDkaKnyZ4kWo0kvCeMpizIa6+KlBabbfjzYq1o9yT6TiPihvG3lR5TOLJrzyS\/+SHu68tl0dTwXflmKMvos28stV2YKrSIDiJO1tLlItQnPzpGWg9ijELb64fL7Q3YTCtGFglVGLbNB6XR2i0Zq4RKhdnUDuE7wtkzDQP1\/PJwyOPWb\/80fAfqpdYowyFAsshJWQ==","iv":"f89c446b913b5adcc499b73fd2a3fa53","s":"bf2a31ba8c175dd7"}
Share your thoughts. Click here