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Multichannel

Swarovski makes spectacle with user-curated art display

July 19, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand’s social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.

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  1. Versace recruits American actor Channing Tatum for Eros campaign
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  4. Dior goes for gold with flashy J'adore campaign
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  7. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
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