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Mobile

Is Facebook opening a privacy can of worms with ads targeted by app use?

July 12, 2012

 

By Chantal Tode

As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Global millionaire count to increase significantly by 2027: Agility
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