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Mobile

Top 10 luxury brand mobile efforts of Q2

July 10, 2012

 

By Tricia Carr

Bloomingdale’s, Christian Louboutin, Maserati, Ritz-Carlton and other luxury marketers focused on mobile campaigns during the second quarter of this year to reach the growing number of affluent consumers using smartphones and tablets.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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