Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"29d55d0330234d574e97d01a685bf4d5","s":"b8d2e7039421521e"}
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