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Mobile

Burberry pushes big-ticket items via Pandora mobile ads

July 9, 2012

 

By Tricia Carr

British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.

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  1. LVMH picks Dentsu as new primary North American media agency
  2. Louis Vuitton ranked top global luxury brand of 2010: Interbrand
  3. Veuve Clicquot talks Champagne etiquette in digital content
  4. Bentley Motors designs bespoke luxury yacht interior
  5. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  6. Matthieu Blazy to run design at Chanel as artistic director, fashion house confirms
  7. Climate change costing luxury fashion: report
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  10. Top luxury campaigns of 2023: Rimowa 'Never Still'
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