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Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Baccarat pulls incoming CEO from Printemps
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Vestiaire Collective partners with influencers to combat fast fashion
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