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Mobile

Dior continues fragrance push in summer-focused app

July 3, 2012

 

By Tricia Carr

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  6. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Meta drops price on paid subscription tier in EU
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