When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"d5a606ab04890ebd6604bf3e0f309942","s":"5692c39c660ee680"}