When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"078532fe167786bb236d17e69ac16fa0","s":"3e7e86c1e3f827c4"}