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Television

Keys to luxury automaker success via TV commercials

July 2, 2012

 

By Tricia Carr

Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner