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Mobile

Should luxury marketers develop an app-per-line experience?

July 5, 2012

 

By Rachel Lamb

There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Authentic announces Barneys New York Residences in Tulum
  5. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Dior paints portrait of founder in biography
  9. Tmall employs VR to bridge bricks-and-mortar, online
  10. Dior goes for gold with flashy J'adore campaign
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