Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"8d83d525221a7ccce5a2317833c04854","s":"543054bb96f85f50"}
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