NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"56c3c249cc5b91ab6ed201a6db91e58f","s":"c3cbad22e3e5ea8d"}