Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"6766d76c8fb357d4b98f0683bb199893","s":"08d815a90e149ec1"}
Share your thoughts. Click here