NEW YORK – Brands must put consumer needs, ease of transaction and joy from the purchase at the center of their business model to compete in today’s market and to raise profits, according to an executive at Forrester’s Customer Experience Forum 2012.
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","iv":"61b5efc25a988a779eb59d937efd2c52","s":"f9541982dbde1696"}