Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.
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jbJzNVlaBjSKgDh86WiVc+C3ho5Y\/M30HNlGXItWkTjf3yv+k4osICwYDFowUExjh0FnioORxh7qwE3nLJAMqJPg1hkgPtCZ2a8omGgYjZQFFA5LU+JLBFlS2PGis+Vc0zOfRAX+ADBrtndWywF9+fo\/tWuEQK9E6Vp9uWXRYfABVwg7CtEVfnTkGQbbYlHY6wcaCC8jPNGV\/13dx4jDnL11AzoF+EhjBvpbS7SISsvXT0XfyB4eMj7GwnKCTwt8xQgjiW9tXLBaB3ygWfIuT\/4XiFsga0EG3AvpullB2Vq+VvF4BssyN2j7X5T5dwz1PKevsN7JdBuF+rBzt\/6E7Tt2Atw0X5DNd6KQyCHJuD1NRN36yyKeD1VzUo+1svqG6jJ\/sxPLE7irgTL3hE\/TOv6Yl8B2GgLeVg83mqkQawWrxfqmAGrtwLNQxJfx8zTyREm5bBOGS3eBqtwS3YGT3HeEPAHKyOJG3wriRCJrwosgca3vFzqlNk8fvxAwd+n4mSqTSyHaKGrCl1L71t4sC8BdbyFeFsDqhBfQKU0CO4YD0lyGMWr2S9SjgsgNAc9wE0rEHD2Uu1qhOYOTARxGmXiu4OHAcx8ntNDunbA8SAhQC9gJGUlvQW1ICkgZTy3\/0vU2gvI5seFyI8uwJmA3+sBrFGIJRAtBMfF+0sNU0D7MX8sESXXMI9pQcm107FMtwhNeQz\/A5odpFa3aR\/Cfg33ibjXpCJ0HPtspLYFcz4GETkq+ERFpJak5l5knLhO4DOQIGy7mgCP\/PbWad+998MPPAkJ\/ix5nMgWfhS+mNl3AwDhgciYwALuA42FY\/Zp\/jae9wuY45vo8IQNgyF9NUJ0hZxlL8yl5W31Bw\/dQdmNPbjIMwwJ8nuGwCt714yDjQ4kJavyo4DpX5HmrYTlX72U7J17o2PFPtYG8gK2FLgcI7OYEuicEhSzpNDQOonI\/4zongOS3BwGALBiv5ToMx9P395Cd5FQbvzoNiR9Eb3qXSFibA0IqBvE5E\/kUrJPjzITQ8a\/BnITUWqC+3iPmz\/TboKuR6PVgQDFlWNuXEmYF\/PJRWowcXVCm7K5B5PqddO0wAYhmsEJ9g4jKjGO14suxYpM9iyLw\/I\/Tvvm+9QxoqFjSyfKy+8U5GK3WUutRUFSgOU29A9Q8s6dFKUsGNxxKrsxsZwUyTo6gU74kAvlqlKDDHmOFMJcPl5zUR8WD\/MhDoD+CEmCViOi1R3Oqc03cgYb1Z3MXc7ZkKx96XrAPLObuVwqRkyHelkIXlWjj7U9gZt3Ik1bHD7WlE0b2LEwQh06MY8PAuO6smlJqHUU4izW3NCjikKmggdwDBGosT0o\/K7U5LOQFCulMhS\/ITIwpBePP6EsRK\/wL4eUiSGNdiQ51brrBJTvV+9dInahtAOulNXNZFA0FRs8JO0WYOr4Y1h6h3SYVbcPMPbzNPt+X2OPUep7XJyspWjTM6wAtb8VNY75if3q+lHyW1nmH7CpmxSREY55rc4KiMi9CBE57u3TRxKZEqXMAR+jUjWf0eP4+UaRfTkVj9A1NjhLwD44Pu5GhIQNI4mdDVn23MK+efbZcKAKThG1EKuOjBeAN7k\/XGEwWWqSXyH5p0u2r4BT9R2f+taDvvQ55EQFy2u5YmKPasvXHjkQZXmIoNhgFPg0t7KsDMtOQK2UtK8HYaJu\/T18lIhFtRdfSrok+CT0X8t4TKGQQlfTh9pKKe4jkD6B2PIYAqmuPFFMhWx3MVPmlcNXX3v1CUI3ww1CuRBkKKGyzvIzKrMypF3hFnnRt+\/FWNoFkfsfQ8N8+if386nKlRQp95ZI7Ux07Bk+xO7keei+iOH489rx9FOFgwcLZJHfSiEiFNoRLpBhfLTN4IZ7JSV8wuxm5uEUi8W49JRLxGr6tkkqVIcgjVZNLIhrte6wGTSiPIw2Ss\/7D1cGbMX1Amjnc4VOb3QiYhR\/ajH\/x6SEKGrt0GFOAi0ohrmTLlo0enHlNttTpuJtI5sfxvdDL6Xo0FA22i5e19NhDYrLhmE+vHvMsCTISmfk1Nnwxv\/fqxCVRTmnTXh6nQIyeHI0MKHfTBE6PK48lscfZNMHBUtbv49xSF1Ku3wU9HQ3D0DkXWLwqo6KREuKnvTwAewTKWqAC0M6IRFY+3Dl\/67Ehp1tSW51\/NHi6NrqWtgTFdduZC\/k\/g45vime0LNcQ09HtZCX6eEVq9yXrYwKk4Mm9IdJNHG8GoYbtWyQo5DCw0WXdKeDghM3uYjMMus6DUt27rgq4Bd6DB7tWc+\/Pmz6UfL5zY7WlhwZ02el++NJruf8LNxhJnqCdyT5T51XDTx4GOmsZGO9JKrM1q4dUAH3XE0NiV5QNd3WwtKiny7\/yEK3zgAzQth0KQdjFpOlVZZF6I5ffK70wCmUFUUL659Oiapbl2Liwoo\/yTY2jND2OVCm44CZgBRhxqTmHzd505IUoWY3DPe7wj8BtFMgFtlssT3MoelUCW70XKHkoJSuu6LnrN32hztfv3NoXG9UacnP2ldg6WiqKtp\/Slg62H\/QH\/dKvTINkBuT6ULyaI75Y+ujbTx1ZruV7KC1wrS46lD8O\/mOdJ0V3KvKg555PttgJz\/5M3kKMxPYcwKlU6w75YXLGjooGayzsopHaQgIg\/upr4lZMBeXsXUQdlGTiGiCPr0SsBPZuRxRAeFdnbMFJSrWY+QpHlahLlllYtdKjDAS4M6qWFw+sI6vSumTosbVzJ1kiwy3bjw2pnY+Uz\/OD8dZdRA2v5zTR8W0vPZLFyINWlG1HdBqxosxD0tUpP6ZblNNUqxNXOtFyv7XaeT2iMXCiq8m2o2QNpy1uDzljLki87kInS9MGX\/TRWLvDZcd\/I8ncitfS64uHhdkX6XiLyejEst2808knEA71OkpZWxcqtlj37UCOxdj8G28DLLNUWcMKiPB0eXOxm\/\/DirkaPUapvP4WseOXCHxpYevaXAnXkwcZo\/05+8M\/KDw2aOYDEglKAKYfqoZqm7OCAlvrB8Ifv2BjxU7+GlNFCp\/Oi2V8jfiqxksC8uaHTR30+f2LTS8lFcb2PS6MkhBiXQ+LYe2lY09YRXlGP10et2JUlkE82AHqONiyTkVEakWpweyGqzn0ndwiz4I83EuuNOHVVIodbSgRUYfCIN+q+mNIeMTGFgRRQCVehGRPTsGY4I1Obru9c4eizHVnrv+N8AbrM3arbUYLYNaskV3ITXy8wu8HS81NqP+MMpay4KKqm5QP4Xh1fnOeCgDNSox4FsN0hVIAGckSB2J+8JaPe+\/x4UNmVZf23aaKPzhIdElilY5aVABe07E3Z31MWriPstygSPL0NVTum1AlPMThuNTzZKXo9k016L6FFBVfGZgikm3RPAJzkw8VBqkBfW4No1gGT17IS+m4HVYy1zEFp6twrfATVjwcR4DPl1eI2yvTjuFmtaEsJZKxpOhOnImx\/cwQubxcNcXlJTy+iDlXNTj5uHkwimoamb9dLcLx8t8tALK2TnKE6FbeGGFzibzzU8Y28K8KAEliN7H+xmUtHtVuuCXWB8SYHfBDesjSJo6ir8AcjNQioXzja3suvArsvINHDyDBOY9NK7h\/X7SuLgem9p1oMJ0tNQBKsjrSramtVUjule\/AX52hvOVmEjRJ+iRuBwmdVfnhFwZfT8GteZUYtMOTyf1Aq+n4\/XCZVbTuq9NRqtFDHvySujIOnPpcFYT5dD5S\/e7qnhEhht1YIwkH01ZAQwY7z1GFLbuq8dGskJ+zJDQQJ9e6GnnfWsK7yGYZGBgmKK+47lX44PxbbDPk3U2DYq5FzwqTuY13reUgfJsD9vqkMvGYYFEKKG8hsgnZTLDgRWnv+uHb2wMcMsd\/I\/vUp45BzvEvTsD4hcW3j+9Sn1O57mBHzNBQGUl7GQ\/JT1BRxc76\/3CM+aRsdL7j6uf\/Yyl9q6hTh3NPi5n9L7FF9Z4hUMvXSqJUGhfdfj4iqZ8pS0Kp7j2eZrxKo3hZMVHEtSBa0Bkxms8R827gS80Mozqa\/H5cXTDZIRLw33ZJIs5H+BihqIxkO\/6ZvjlrzReZrlcuIHrZ4NyEeN85VgQF1zYrDzy2ERdGri3p3r8wUoZpQQvExAzWzipkH2g5jS8DeaCn3\/iLeUMhdfnFXuFTKsYGaJ5jRI65IPCz+qCNr55CU1PPbkfOOJAscUROqTCoHkPZFlAfcIyU56bazTzwLzFEoqwKvn4gUsve5xvqqD3xafumz\/o4foI0SrDyViImCNWgbkcraZpitozMhDSSRNhg3bM+05GLAttvbjjTBVlndV60uBnKZhrkxIndx25J38u3QRFotPRh9CvukWHwnP021M7W3pKAq59\/TsAo0ZaF\/f0vDA\/mh1N1OiRTwhcL6YRdxk4Eoah3Eh0y2vedhOWcEEs\/afRrOwVVnZBkN3jpU8ppnrkNt70RwQINAnFLGbWO5OeVF4QdJILQ7JgL0wE47pn1fhvN7r6vr5f2+pnEObmxN3MREwwLmKQqjy6IsYP3mho0R49ULpTSJXKM69UKpH8zETATacnJ0hKT2ZmNiUKfwZqBLd8Pth9d2HJl4ZhhUZeTfui7H\/xXSrptM9WVMjDxftP+yx53tqELjmZVtbehWSNVMwev7nV0Q+8F87UqgVs8vW2EShrkvJAF870iEvyJNa6\/bFaoxg7RF6726rXwTCkFAkrD3KHDpURMwQZ24LfIr1LgQ5o+BSdUsVoSsbTRYn6XC3kBZ4tx\/Acg25tX39hBYKALqBIweBXKZW8\/e\/ElCuJ01RluI7x7DcgKIcTnMFuVf\/v4TG3vw\/uL2iMZy1pKtZ8+jBEU6x+ftmdEFTUe5okRw5DCOTDIPIRJ\/R6mQC5OD6wuVjx+pzUlS4RrFBq6CZb\/DfUYhL+T7jFq5DB9HlZyx3gX+mtgOpBvJPf2+B1Ip3h0T7zKp3kdRzCXNxiLB4F93mZhlV0JIpVeiSDT25ZKds5zvSdNcmASzmDU2vkubgnkLOBkRT2g1ijzKJAXCTCUAk6OLttLyw+G+rqnRDcMFyzT4K4RsCRvSa31LetSeg9f4Ut6Lrr1\/HrGdDgShFN3x4r97ZBCQcyx90jGAjJoNgaGQ4StnpV+QxzeaYsCTMWsiwmPAHUhE3gJRv7pSPIMtWnrZ3yn99iXOU2Z8kTajvOanIf0TkLXjxJVVERcG4t1VQ\/NTZa4q1Tu\/a9a5tiX853D\/c740uq8+mCbQeR\/GMPPuDP1wf96bj88AS1mTF81CCmTIj9h39Fxnjp4MYNnJpNKEnGZDXaKlLLvGRGX4tsk+09NSBwWB0spcAzzCvksKIaczWuPGSGvGXZy0nlSkc4bLqtZhpMZTHpjdc5YYpo9VOJDDMT55ifPS3q3cI1pjT89j9UMwg5WdOGEE0fCiiQBfeLbH+H\/xHruzJnf30s9W+wc+ZK4ksKDR+dMVFrvxbnEUU3+wxQFQrIyvX4\/mzwbMexqEtFG9eAtQlyYEY9iQGCdKQjbUie1gHf5rGhhHDE96pt0HmsgLMENToOcf+br1vDjdvP0WJdxxqJq9h8RM1MHsrU8I9hKaLQVI\/ZEmGAHTyToyJwcLnKR61jdE+CGd4UG1UISSvYnITm+yGEwMwGXFZXqQGgQH1LPzJVYREACScr2bHGHgqx1RgBIdYfy+pprknXOx+rUIH5QgF3JZpTO0m3y+2sHC8Q173xrbGj02ryrclGOFPcVlUNu253GzWdd8qFKxCYDSc1hRY72NduDtfZ6STjgxBUYISlxYJS9v\/4oFFfA8JUTpvpJTrjMiL4SjyNzK3UhPDZeVdbISYnfI9a+ZQolzLdaA1xIcZ8CcmVewHj64yWlPlhETp8FWbIeej\/INHMSRR\/2Nicw76PMD6KJ72lV79dmlO6pJ5GecrnjcyFvtjaU+pYV5+rQUGZhi87CV6I3dXdeiCGKTrxupHrrrn\/4pEIjz50cfBlQmi6k1vo2NHpp6gmtGkxNQTf8CcmQzIEX3fvaoWRqrThz1rcCFfD0kWYVlb05N2F\/zvFnFV9Il7u\/9c0bAgWBnRrlphPSiQV5\/6Zbze4apxHmpDLyIKrtPXWTNA4xgcgzOFgZyyvj+YrPBFW22H\/l96NHht8WPnjpzE+0ttzFOI371B0ghWWUog6Wkna5yU2gFSTiVOkD6dbKwZRy58xMUgMFfo1foRJlELy0JUpubacwjQ7f46DfysPKr9A5NF4mh7rb6bsa0QNrVNkWPvkulxYkirhp73B+rxKKaURjDj9VIDAsVB031gkXbiqfw9TgzRyD4rw\/e5wwmmF\/PMDl9srkIS2Fb1rOVr4YbnJlEkIFc15dK6wcQRNxOn4WxnEkewW4YKf1fhAm\/nKFJsZwne8HqVOLlIg78nP86zMi83gMtZ4r+qNAs4VPUUCCGX41MtQcbmefOu4vRZc6FNPHouojduFSgRo9Dl\/Nb\/duUL7TaNhnsAcUiCTPfc3\/DKlgJBirYFDvbfRqsbtr8IXzrCkH+AVI\/wOjf5MsfTucVi9lB2XdiUY6F5drn2utLbCwtxYUmJCk0tGqKLTZQgHGFjKQ4agEG67\/tUjyt+E7qvuqBs8HMFv8HnfumoeZJEvNWONWM18Guvdr21eRWdVBAxryGJjfTCB6ofmCtBZRhVTXhAv3+SBEIux4OclbVKZUM22OXgDdq9A9DNTZjASsLVICSkQ\/Lul2S\/N++lpNx5zJ1iQrjE6uu9ykYkhrqUsItDlqs5tcSQdVALXH4BIm2sR2Swdn0Qjw2dcmQ\/AvTeayVEpCInx7qv7Z875XoDO46SstK8irud\/3UZvbHKA5j\/jS96Os0BLsi+QFrF+T9pKpdGE+QDhyHoWzbKV7O1WDSwRtqMH9LoDUWLmYVxRH0x0CmgmB9kNx+vIWEgI\/4aCGfh9qTA8dGoWYuMl91ULyXrnDbIb48mIn3CHGGUexFX00PIC+kfc8Gkz1pd8qCT0oq0vOmns4x\/x9KkqcKXF9Kl7iOCTHRDu+L4l0d6xkBAMaR8+sSi94dYQlTjRHxYNmBSA7dWEfPHJvYPOQ96i\/uZKCma\/XXv7VWP+AIzjiE6GeCgEVfHVW2t1XHW4K2Ry8kRU+Un8THYgN2ZQdLYSMnIhRIf+uBgpJ+ru7qUIwKjE\/SOZBj1+2I2fdUzdaIqhVAzVDs48PjU1WQNcDVjZiFVD8499ECgdWBE4pt04XEO9\/3ZyaZxEBPnutnijEPON4mCKb3\/ZOdCB\/yCZLDlicVscraVTfdNM0cWi2\/CWv+1f5J7cYAKOKjVacWV8Q8dGwIJrVPz7TFQ0gJyPEpsDWLz6nFKnmChvK5xX0OMkePLFcE0aWVp5Di+8WvWry9lrrshFc86GoTGHCn6Bsmj4zyjhYumyH+gwHbaq4iK6M5o+JbPSsaX2Hc0U4vfqNgJoSShJvC9SKY2w1mTyQsqooc+54z\/u7V6i27VFnZGf3lMXEnSGBFgaxBGz8yrS5pMxqcGD7e2iAAtFe0UhYH6+e6mM9MbQ\/U+nkuupPmAE2g+XKKeFBHGtYwhx7sVwOy5DZmcwLd0j7iKMfWOij4l3qIrc1gv2OU744hDTjN+QaUe4lKjSiq8SzmKT6JRndiQH2ptd89e9aSdTCaDJ9iqpqkFFXuH6sW1Y8K6Yf78cnN8r32FPPSZUVOeaz+BMzNUqx1iS9AUsUyFPCoq+kimYAetPMcdMU6Aec\/Cp+ZE\/E6n3EGzy53TIuSexF42dVTFHDO081ynxUl6CtkwFj3Bc9h7hBY1EGexHgV0SgxODzDqU\/xXej\/gccZSVLCuNryU8gzv9SPqH0A5sRZzEe\/ev8T\/cILubf7PwjuMET7ZHc7Aqou1D8RVSSd+0oETR1YnYAhG8eoeOyxdzM5qhvJhEYD85TZUYiBXtI1dfWAXQbkt93TA6sSbvKtigv6iAmtwSzXWUh2e1nUaf93Y+ecByqDqcJvUmuDcnopr1wY3xqYoqwgw8cl4KsG3fqwAFB1\/2Fj7mDZJ291NpyVbPdOvB7X5JnSmjFwYAUiBenoLAgX6+i9rVZbZgMeCcPu5\/8YcAMtd3pWgi9VbuE4Tdwp6W5t\/P8\/8XhnLrjM0yv8mRN\/gZLUysDXTizNpWlk1spdAO99uqLNn7ygT+oZJhHPebGrRxcruBlXmC30hPv34Yvl5HryiIWbIv6mnu+vdU9s\/rXGf5cDlFRwrFfJlVESbgJFZDGs46wMRF+16pYfIgKy6+TKhTO5AMYno2QPjdFj6WAs27u2JeThcXz19YiE0FM8ZP\/T2gcyD89k8+lLCtPDCezyzYF\/VEn10cTCZbT8kNzaVF\/l7ysQglafj9Har4VXkZwQHLr6RtEXbgx2XLpsQjI\/0c74ByYSr7QQp4Vp5fkz7pkq75UnFfVJ2pv661Dc30NkRZS9vrkw4lsTANSLYwdfnJT56ibDBRKmCDl7JunVhmGlfb7\/OWaoDvQJ0SgEOW\/JqJvo1JPzSWW0A3\/5dYGLmV6PZ3hBHiK4zjzS\/Fx9jkA2k=","iv":"2fe413310d3aa3d55f5169ae46d0ee33","s":"c37f30db1ba09016"}