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News briefs

In-store strategies, Louis Vuitton, Lexus and Lamborghini – News briefs

June 19, 2012

 

By Rachel Lamb

Today in luxury marketing:

Temples of luxury: How premium brands are using brick-and-mortar to maintain exclusivity
How do fashion houses like Burberry, Gucci and Louis Vuitton have it both ways, offering something for both the aspirational customer as well as the high-end shopper? Through an intelligent bricks-and-mortar strategy that includes select locations and painstaking attention to an interior architecture that perfectly expresses the DNA of the brand, Forbes reports.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph