Commerce
June 15, 2012
By Tricia Carr
Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.
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","iv":"394b74d0ace788e771e4d56509868185","s":"c0408f9a3927267f"}
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