Multichannel
June 8, 2012
By Tricia Carr
Italian fashion house Bottega Veneta is using multichannel efforts that include a short film, email and catalog to push its luggage and monogramming service during the summer travel season.
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","iv":"15f1f9601c953b1e0c8dbefffa7fd469","s":"6985e39f73e137af"}
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