Multichannel
September 17, 2010
By Peter Finocchiaro
Online retailer Net-A-Porter.com has been making moves in the realms of mobile and social media leading up to this week’s Mercedes-Benz Fashion Week festivities.
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","iv":"28777ee399ecbf9a7eb3709a9600be9e","s":"e36316697479e538"}
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