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Dec. 23, 2024
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Multichannel

How Father’s Day marketing differs from Mother’s Day campaigns

May 30, 2012

 

By Rachel Lamb

Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and the needs and wants of the gift recipient.

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  1. Mood of global millionaires in the pandemic-era
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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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