Research
May 29, 2012
By Chantal Tode
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
{"ct":"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","iv":"92ec14ca6afad54c6297d99997fb0d67","s":"cedcabbf2b13919f"}
Share your thoughts. Click here