Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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","iv":"847e7b45c26b6f8044eb3ceb8712edc0","s":"d8b1e3095722d64f"}
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