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News briefs

Hugo Boss, Facebook, Brioni, Barneys and China – News briefs

May 18, 2012

 

By Staff reports

Today in luxury marketing:

Hugo Boss dresses up its China efforts
German high-end fashion label Hugo Boss AG is cooking up plans to make China one of its biggest markets—just as growth in the country's luxury space appears to be cooling off, according to WSJ.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. Global millionaire count to increase significantly by 2027: Agility
  7. What to look for when buying your first luxury watch
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Bentley launches unisex, sustainable scent
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