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Dec. 27, 2024
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Mobile

Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

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  1. Tokyo now home to first standalone Aman residences
  2. WatchBox expands into Switzerland with headquarters
  3. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. 2024: The challenge for luxury amid global and regulatory changes
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Storied porcelain maker Meissen in capsule collection with Boss
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. What marketers must know about luxury consumer tiers today
  10. Latest Gucci campaign brings holiday gift guide to life
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