Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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","iv":"a5a4874cf6234a3b863a931d6bfb1106","s":"aca1c3e4429f7bbc"}
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