Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"a111ce301f465e21c5b6af4ee463360a","s":"3e285c7f23628ff7"}
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