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May 20, 2025
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Retail

European buyers shopping more often on live platforms: report

April 3, 2025

Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images

 

By Amirah Keaton

Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. Aston Martin, Apple release CarPlay Ultra
  10. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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