Research
March 27, 2025
Young consumers will shift strategies in multiple major industries. Image credit: Razorfish
By Zach James
The next generation of consumers are set to shift the luxury space, according to the latest findings from Los Angeles-based marketing firm Razorfish.
{"ct":"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","iv":"3fe123ef24130d4ddfb1a039f518190d","s":"7ed0d09ae22f8f1a"}
Share your thoughts. Click here