PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"73ae471bb1e1e5e1df29d7f630c56385","s":"0e65718b96c63d00"}