PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"d3145b746f4364cf9834a96722db8b6b","s":"a1362ffa1a8c23e5"}