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Watches and jewelry

De Beers Group launches DiamondProof device in US stores

February 26, 2025

The diamond company’s real-time diamond verification device is now available at select retailers. CAP: The first DiamondProof prototype instrument was unveiled last spring at the JCK trade show in Las Vegas. Image credit: De Beers Group Early adopters of DiamondProof include major U.S. jewelry retailers. Image credit: De Beers Group

 

By Luxury Daily News Service

Diamond company De Beers Group is laser-focused on delivering authenticity at the retail level.

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