Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"bad835de84c267ea37138fb4259892b7","s":"3a20d5d394b1fbea"}
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