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Internet

Jimmy Choo reinvents photo sharing via branded microsite

May 7, 2012

 

By Tricia Carr

Choo 24:7 Stylemaker user photo
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource.

The Choo 24:7 microsite presents a collection of user-submitted photos from select international cities such as New York, London, Beijing and Tokyo. The site is asking consumers to sign up or link a Facebook account to post personal style photographs, which could strengthen its database used for future email and social media marketing.

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  1. IWC social snow globe stirs up winter memories
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  3. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
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  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Krug ID app creates mobile reference network for Champagne lovers
  8. Dior weaves codes and trends together in digital nail polish promotion
  9. Just how disruptive is Airbnb for luxury hotels?
  10. BMW models top luxury auto shopper poll, Tesla slides
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