Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"fae3cbe26b7003c7a295d77ebe7f3b5b","s":"17b9cb99962ea90f"}
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