Off the Cuff: A Q&A with Piaget’s Stéphanie Sivriere

February 7, 2025

Stéphanie Sivriere is director of high jewelry, jewelry and watchmaking for Piaget

“Off the Cuff” is a Q&A series from Luxury Daily exploring the career paths, current projects and next steps of those shaping the world’s best luxury brands.

The interviews feature a Proust-style twist, allowing readers to get to know industry leaders on a personal level. This edition features Stéphanie Sivriere, director of high jewelry, jewelry and watchmaking for Swiss watchmaker and jeweler Piaget.

In this Q&A, Ms. Sivriere discusses staying true to yourself, a memorable anniversary year of creativity for the brand and learning from the ultimate icon, Andy Warhol.

Here is the dialogue:

What was your first job ever? What did it teach you?
I started at Lorenz Baumer right after graduation and, soon after, joined Piaget, where I’ve been for more than 20 years.

Both jobs taught me to be efficient and organized but, most importantly, to stay curious and my own person. It’s easy to get lost in someone else’s universe when you’re a creative; rather, you need to take what needs to be taken and filter it through your own mindset and energy. Otherwise, the magic never works.

Which skills have been critical to your success? Did you gain these skills within or outside of the workplace?
Patience, curiosity and passion.

I gained these working with so many different people; different CEOs, jewelry and watchmaking, and managing a team of designers teaches you a lot. I take my balance and curiosity from my outside world.

What is the best piece of advice you’ve ever received?
Never give up - fight for your ideas.

How has your field changed since you started out in luxury? What do you think your industry will look like in a decade?
The same rules have always applied, in a way, but everything has changed since I first started at Piaget (I started with jewelry, then high jewelry, then watchmaking and all the Piaget universes).

Apps have emerged, that wasn’t here when I first started. I personally still gouache - it’s my meditation moment - but most of my team uses both, and it works. New devices, but same goal and end game.

In a decade, I think it will be pretty much the same. We will still stretch from Métiers d’Art, high jewelery to masterline. Maybe the pace will be even quicker - it's hard to tell.

What recent projects have ignited your passion for working in luxury?
This year marked the 150^th anniversary of the maison, so every project was a thrill.

From reviving the iconic Piaget Polo 79 to crafting the high jewelry collection (titled The Essence of Extraleganza) or tweaking the Andy Warhol watch with a Clou de Paris design, I feel that every launch was highly personal, emotional, frightening and exciting this past year.

We’ll remember this for the rest of our lives. Everything felt special and deeply connected.

Who, in any industry or sphere, would you most like to share a long lunch with and where would you take them?
I would love to have a lunch with Andy Warhol. The more I learn about his work, life, art, methods, the more I want to know and discuss how and why.

I want to be there at Regine in the early 1980s with him and Yves Piaget.

How do you get into the right mindset before a big meeting or presentation?
We tend to run from one to another, so there's no time to think, but otherwise I feel at peace when I’m 100 percent convinced of what I’m showing.

Everyone at Richemont and Piaget is passionate about jewelry and watches, so there are always very interesting and deep conversations. I always leave relieved and learning something.

On your days off, what can you be found doing to relax or have some fun?
At the mountains with my family or painting at home. I’ve recently recommitted myself to my artwork.

What does luxury mean to you?
The extra mile - whether it’s technical, in terms of price, stone, crafts. This idea comes first.

But if I think about Piaget pieces, I would also say that true luxury is a statement piece that is, on top of it all, comfortable, like the thinnest tourbillon in the world - you try it on your wrist and your mind is blown. And that is luxury!

Whether a product or service/experience, what is your favorite luxury indulgence?
Traveling far away with my kids.

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Off the Cuff: A Q&A with Piaget’s Stéphanie Sivriere

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