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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
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  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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Multichannel

Mobile is the glue that holds channels together: Mcommerce Summit panelist

May 4, 2012

 

By Rachel Lamb

NEW YORK – The explosion of mobile over the past few years has enabled brands to tap into the medium as a supplement to their other experiences, building a bridge between them using mobile marketing, according to a panelist at Mobile Commerce Daily's Mcommerce Summit.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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