Marketing
January 17, 2025
A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"9c3057162b4b3c3214c73fe59b617afc","s":"3f29255d88d31475"}
Share your thoughts. Click here