Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"34b3b7927c3b03673bc32eb402f6a9da","s":"64cbbbde08d11740"}
Share your thoughts. Click here