Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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rOtkp0kdKRD4Jtjvaodfi3XRSS9LqSnl4nYlycJ7FG32ASd6Hg5kccmFiQ1Vftnr3d65RrJvF4iE5GzazLsWTKKIFqqWsUo+nlJnuC3wWZxixsibsqGQ6ASvvCSAfheXb\/5aWypaJPfM3b95ng3AVyt8SDt0vbJHtcOq73UfoagoLK8jlTXAZkxV8XctxnL65K4GcsjtzySsTBW+yrMUirIqX+S8CGQBrqdGQPZn0ZHTsbw5W4Quy\/RQgE+ifImtt+J6cVeUxMOqHiktv5nQhqf5+FM2pnnkkhJnOXzPue6GChmnL8cI4wkjGeYDDOxyX2qY\/s\/1FitqEgdUh5IvTWPHGLdkmQM2JHoe0wnMcCYiRQDj1f+M+DN+yoC1vKvhtDaUDMIhAXMXF9mrvM+GE1OTP2WORDmzTvcmxOqhzlknEZMIJCYwixwHJSMPv2POuSr294soIWuIx3uNnYWCQM8Hmfbezl4K4GPtA87gwHbY7wbWqiHWspt+7L74SdxZaH++p4i2lzSHPBygR9s0aNOm3AEMrMRAewM1rikdxIHP8soQg235yFI06cs7jaDP+bC2JfudeXuNcNOe\/fa31eVpiYxpIQ7U3ylD\/Ocdrc7dFcdBP4uFFN0QIN4qqLquoTYChXh+jiXhN9T0dD3E8eVjxfeJt56ns9Rsb7WCq\/02Rh3hB+RxYxM89EfQ6sTOiEUk92x7kZ1K7u0PbxF\/AACL2xb9WRFMDD1QA40yUa9b\/+N59t7EYy54zL7kFulI\/IgLXa3Po6Oim3+pWI2CZRv4td5qFs\/8\/CkPO14sW0mxC41I7QuMsi0QpxvSwfMKWqwg1nJO8SceI2ifbkx2froN+nKFD0ieSbyphhcOqzRnwcCaoEwrvOWySXHv7ZnkZ4ATXAuXo6B9fpaKlaLZJGYaCgMVIY7ZJMt3zfbm\/rIGsN0wbfdg4MMulYKB1Sil8TCuGD73hZxAapUwz+yX0xdx53gKeDBmxUblhqDKEhXY208M7wCq2Yu6\/jF1zLLBwOi5ahLiXGLEkt\/E3ZMFMps2B765ZMUp6hSMe0x63J+lTr\/bohMn6tysH9mBsOqaWzDMfqz5Nq+WJx5OSFHAc9kMxF\/FluWxRpRzjjdShAyaDk9HqHMuZUIsHLHMZJ9tOsYUITfEc1eR0aSDbeNOaaINQipXoi41395RG1JtBToMaFOtTzkFWPwA1O6WzggqijC1YJF7HK28nH67HpmN9yvEUitMVOu2Z5kRMBfQpFKL5AAeHHHnKZZAfemvi7YWNQBTyNi9rM2giuQG6fCuGEa3pKA9ZoWbhUuWXXAvfdtZrLB1oQfFfO4tmCE+cVt4axVBrYbk0UhfRva+Y9rItpa177Qbi4jufIup7yp58CXx5Q3xVVTWcBO+5ARdyCTZrJcot\/JktRUKPlAm3AlFKWBfO8bqomtpAxOFcWpPYX\/c\/+sLdMdd1hn\/wGdAwVFdSGd7AJYmOT2KHME9vXfhyzxRCCL6i32oR2z94vkXPU42GK4USu42kSabfXda6ghN0DoEHg0Gr8s6o8IxediVw7N9OdU90gZ3+0fmWJXghiM1QLaApRUPZetI3\/RNzEGmybUWftbf\/u93SBaVElr8vOKD8iilx8NBHrq8dYm+4PjLy3SzQnnRDK14NvJKSy3xhYSNjIc7B+VaT1bDp++pBS\/MgATbtevUYUbN78OwLQgytCFvKnox7M0sroTXV3ez\/ie3AK7NEGdPW51YqyKSvMGWx9lVZh4qPNh5JvkrUf64mZ0gKg+\/FbB3zQ42ISQsovQqcTlOl+GPETVjoEPwyrX1yj1I6t3+u\/+wzDQXTXCtRS60W7R1UuC+c5Pilh5OH1TKeSQTppFyElgBVz\/1k2mO2HTvPe5XYOtulTMqzFHtqbeVCj4fHQPKwjTnf2eT8nNGBB1lBicPAWSA72lwHz6DpPnbgiy5s5PAQlut+6bge4XS\/LJhx6S7xNNUV7EiTGLgv\/JdWQw1r2+a424aWDGPVMXBHu99TZiGWlk6lBHpuJAunnElJ+WH7TZU7AvqRR+VzYtQx1ljXMoyXI\/JJTQ==","iv":"4a50266dcb04232331cc7eaf1a1d9cfe","s":"89c5f43a5b75ab0b"}
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