Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"56b5b5e95cc50b40309c5f2f13a71d4e","s":"38123f89e6471819"}
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