Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"ed2b0bf399b61dd8db82fe432adaaf5b","s":"76edfee7ce671378"}
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