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Research

Desirability, operational efficiency key to luxury brand growth: Accenture

December 18, 2024

Consumer demands may be shifting quicker than companies can adapt. Image credit: Accenture Consumer demands may be shifting quicker than companies can adapt. Image credit: Accenture

 

On the whole, this year has been tough on high-end labels, but some are making strides to escape from the widespread industry slowdown unscathed, or better than ever, according to new findings from information technology company Accenture.

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