Research
December 13, 2024
Backslash, the cultural intelligence unit of international ad agency TBWA, has released its latest Future of Luxury report. Image courtesy of Backslash
By Amirah Keaton
A new global personal luxury goods forecast unpacks what is next for the world of luxury.
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","iv":"c3ae20e5af308d05e03bb7c064adc2da","s":"37a848b0cac9a412"}
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