Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Gilt Groupe positioned as marketing platform for luxury brands, says cofounder

May 2, 2012

 

By Tricia Carr

NEW YORK – Strong retailer partnerships are crucial to marketing to young consumers, especially if brands want to be acknowledged as a marketing entity, according to Alexandra Wilkis Wilson, cofounder and chief merchandising officer of Gilt Groupe, a panelist at Aberdeen Research's Third Annual Retail and Consumer Marketing Summit.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos