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Watches and jewelry

De Beers spotlights milestones in holiday marketing

November 25, 2024

The program sees the return of the label’s “A Diamond is Forever” tagline. Image courtesy of De Beers Group/Arnold Worldwide The campaign sees the return of the label’s “A Diamond is Forever” tagline. Image courtesy of De Beers Group/Arnold Worldwide

 

Diamond company De Beers Group is launching a seasonal marketing initiative in the U.S.

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