Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"cf2e747320886ffabc3c8bc8b01114f0","s":"1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