Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"f773c095e5f756bf9b6bfd6d2b81078b","s":"c1c01e7382dd2cb3"}
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