Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"2e00cbb67ba7653c6b56d054f164baa5","s":"ae62ada174f049fb"}
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