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Research

Experiential offerings top-of-mind for 41pc of luxury clientele: Havas

October 23, 2024

A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas

 

Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.

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