Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"1021364320eb38a609425e7cb4e44e47","s":"72bf242b7f1d7ecf"}
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