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Dec. 16, 2024
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Home furnishings

Christofle taps new generation of connoisseurs for ‘I Love Paris’

October 1, 2024

American-born entrepreneur Alexander Rash is one of three ambassadors featured in the brand's latest campaign. Image credit: Christofle American-born entrepreneur Alexander Rash is one of three ambassadors featured in the brand's latest campaign. Image credit: Christofle

 

By Amirah Keaton

French silversmith Christofle is placing its identity in the hands of young up-and-comers.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  3. MGallery Collection wins Grand Prize for luxury tourism
  4. Saint Laurent presents ‘As Time Goes By’
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  7. ‘Craftsmanship has a recruitment problem’: report
  8. Tesla continues to dominate the EV market with competition encroaching
  9. Nepo Babies, surprising collaborations proving lucrative: Launchmetrics
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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