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Christofle taps new generation of connoisseurs for ‘I Love Paris’

October 1, 2024

American-born entrepreneur Alexander Rash is one of three ambassadors featured in the brand's latest campaign. Image credit: Christofle American-born entrepreneur Alexander Rash is one of three ambassadors featured in the brand's latest campaign. Image credit: Christofle

 

French silversmith Christofle is placing its identity in the hands of young up-and-comers.

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