Sports
September 24, 2024
Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics
By Zach James
According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.
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","iv":"9a93ef9b430d72a193fae6e3e60050e2","s":"fe5a1cef0e98d03d"}
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