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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Hermès makes fitness fabulous with Hong Kong pop-up
  2. Chrono24 names first-ever chief growth officer
  3. LVMH to collaborate with authentication platform through startup program
  4. David Yurman funds Louvre sculpture restoration as it makes global foray
  5. Ruinart launches product transparency platform in favor of traceability
  6. Burberry, The BRIT School honor emerging talent
  7. Dior selects new global ambassador
  8. Hermès expands watchmaking facility in Switzerland
  9. Luxury market growth to slow in China in 2024: Bain
  10. Chanel reports 4pc revenue drop in 2024
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