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March 30, 2025
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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  5. Maserati opens customization workshop at HQ
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. The Peninsula Hong Kong shares lineup for upcoming artist residency
  8. Zegna Group raises sales 2.2pc in 2024
  9. Nordic nations setting luxury trends of tomorrow
  10. The power of place: strategic footprints and the productivity of luxury fashion storefronts
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