Commerce
September 13, 2024
American shoppers, where annual sales surged by 25 percent y-o-y, are a major performance driver for the retailer. Image courtesy of Mytheresa
By Amirah Keaton
Brand partnerships and “money-can't-buy” experiences for top customers have helped online luxury retailer Mytheresa near a billion dollars in annual revenue.
{"ct":"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","iv":"dd3392271b77860de9b102b4152279aa","s":"432194ce1a1d6e1f"}
Share your thoughts. Click here