Commerce
September 13, 2024
American shoppers, where annual sales surged by 25 percent y-o-y, are a major performance driver for the retailer. Image courtesy of Mytheresa
By Amirah Keaton
Brand partnerships and “money-can't-buy” experiences for top customers have helped online luxury retailer Mytheresa near a billion dollars in annual revenue.
{"ct":"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","iv":"fb87cb144bf2abd7e98406787a73ffc3","s":"0eb9a816ed83f2bb"}
Share your thoughts. Click here