Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"d4185116982b73cdac7c11a38eb068ee","s":"1080ea63b97782d1"}
Share your thoughts. Click here